I was in charge of re-thinking the digital strategy when the company updated its core concept, and developing corresponding new tools to increase both sales and customers loyalty. As a result, I re-designed the brand communication tools and developed an iOS app, a new website and a specific tool to improve the delivery / takeaway process.
Re-shaping the digital strategy was a challenge. I wanted to recreate this particular and cosy feeling you can experience in the restaurant, right on the web app, digital prints, anywhere the brand would be seen. I had to work on the brand promise and its subsequent design: colors, fonts, styles, shapes.
After this deep rework, I had to build both the new website and the new mobile app, adopting the best practices around in terms of eCommerce: express checkout, fast website, meaninful products description, reassurance etc.
Finally, I took care of re-thinking the delivery process. They had some organizational troubles which often led to delivery delays. My third mission was to create a tool to manage the delivery process more efficiently, from the customer initial order to the final delivery.
The project has been divided in three parts: the mobile app, the website and the admin website that manages the data flow for both the web and mobile apps plus the delivery tool. I used AngularJS to create the website, React Native for the iOS app. I created a REST API using PHP and MySQL to deliver data to both mobile and web apps. I used Sketch to design the iOS and web apps.