Thaï Trucks featured

Thaï Trucks

The Thaï Trucks is a fusion food restaurant created in 2013. They serve both Japanese and Thaï food in a cosy environment. They radically updated their concept in 2017.
  • Type: iOS / Android, Web applications
  • Role: UX, App (Web & Mobile) Design / Development
  • Duration: 3 months
  • Technology: AngularJS, React Native, Php, MySQL

I was in charge of re-thinking the digital strategy when the company updated its core concept, and developing corresponding new tools to increase both sales and customers loyalty. As a result, I re-designed the brand communication tools and developed an iOS app, a new website and a specific tool to improve the delivery / takeaway process.

Problem Solving

Re-shaping the digital strategy was a challenge. I wanted to recreate this particular and cosy ambiance you can experience in the restaurant, right on the web app, digital prints: anywhere the brand would be seen. I had to work on the brand promise and its subsequent design: colors, fonts, styles, shapes.

After this deep rework, I had to build both the new website and the new mobile app.

Finally, I took care of re-thinking the delivery process. They had some company level issues which often led to delivery delays. My third mission was to create a tool to help team manage the delivery process more efficiently and allow the customer to receive their order in time and increase loyalty.

What's behind?

The project has been divided in three parts: the mobile app, the website and the admin website that manages the data flow for both the web and mobile apps plus the delivery tool. I used AngularJS to create the website, React Native for the iOS app. I created a REST API using PHP and MySQL to deliver data to both mobile and web apps. I used Sketch to design the iOS and web apps.

Gallery work illustration
Gallery work illustration
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